Despite undergoing a whirlwind of emotions, Ward had a revelation and took quick action to maintain his new audience. The high traffic and activity on Ward’s Twitter page automatically shut off his notifications. Ward interviewed the rebellious influencer at the Team 10 House, and shortly after the article went live, Paul posted the link on Twitter. I was shocked, like who is this kid with 20 million subscribers!” “I had absolutely no idea who that was, and the guy told me to look him up, so I did. “I posted the article and only got about 3,000 views, which was a huge disappointment, but Hudson’s PR guy apparently loved the article and suggested I interview his client Jake Paul,” Ward said. A short-lived interview with Kate Hudson about Fabletics ended up landing Ward his golden ticket into fame and the world of social media stars.
This never-ending birth of new social media influencers has been widely beneficial to Forbes contributor and host of a multi-platformed celebrity influencer show, Tom Ward.įour years ago, Ward was solely writing for Forbes about marketing and social media trends of celebrity entrepreneurs. Some are one-hit wonders, while others go on to make it big.
Viewers hit the follow button, eagerly waiting to see if this person is worth the attention. It seems that nearly every day, someone new goes viral.
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